Lan Anh Ton
Department of Marketing

Doctoral Student

B323 Amos Hall
620 S. Lumpkin St.
Athens, GA, 30602
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Selected Publications

Journal Articles

  • Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton (in press), "The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use," Journal of the Academy of Marketing Science.

Working Papers

  • Ton, Lan Anh N., Rosanna K. Smith, and Julio Sevilla. Packaging Design Simplicity: When and Why Simple Packaging Designs Enhance the Valuation of Consumable Products.
    • 2021 William O. Bearden Doctoral Student Research Award, winner