- Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton (in press), "The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use," Journal of the Academy of Marketing Science.
- Smith, Rosanna K., Michelle R. vanDellen, and Lan Anh N. Ton (2021), "Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work," Journal of Consumer Research, 48 (1), 102–122.
- Ton, Lan Anh N., Rosanna K. Smith, and Julio Sevilla. Packaging Design Simplicity:
When and Why Simple Packaging Designs Enhance the Valuation of Consumable Products.
- 2021 William O. Bearden Doctoral Student Research Award, winner