- Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton
(in press), "The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage
Cosmetic Use," Journal of the Academy of Marketing Science.
- Ton, Lan Anh N., Rosanna K. Smith, and Julio Sevilla. Packaging Design Simplicity:
When and Why Simple Packaging Designs Enhance the Valuation of Consumable Products.
- 2021 William O. Bearden Doctoral Student Research Award, winner