Julio Sevilla
Department of Marketing | Master of Marketing Research

Associate Professor

C317 Benson Hall
630 S. Lumpkin St.
Athens, GA, 30602
Phone Numbers
Email Address


PhD, Marketing, University of Miami, 2013

MBA, International Business, Florida International University, 2008

BS, Industrial Engineering, Universidad Americana (Managua, Nicaragua), 2005

Areas of Expertise

  • Consumer Behavior
  • Consumption and Healthiness
  • Retailing/Packaging
  • Numeric Cognition/Pricing

Selected Publications

Journal Articles

  • Vanbergen, Noah, Caglar Irmak and Julio Sevilla (2020), “Product Entitativity: The Effect of Assortment Quantity on Expected and Actual Product Efficacy,” Journal of Consumer Research (Forthcoming).

  • Sevilla, Julio and Robert J. Meyer (2020), "Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences," Journal of Marketing (Forthcoming).

  • Salerno, Anthony and Julio Sevilla (2019), “Scarce Foods are Perceived as Having More Calories,” Journal of Consumer Psychology, Vol 29 (July), 472-482.
  • Sevilla, Julio, Joy Lu and Barbara E. Kahn (2019), “Maximizing Enjoyment Over Time: The Interplay Between Variety-Seeking and Satiation,” Journal of Consumer Psychology, Vol 29 (April), 89-103.
  • Sevilla, Julio, Mathew Isaac and Rajesh Bagchi (2018), "Format Neglect: How the Use of Numerical Versus Percent Rank Claims Influences Consumer Judgments," Journal of Marketing, Vol. 82 (6), 150-164.
  • Sevilla, Julio, Jiao Zhang and Barbara E. Kahn (2016), “Anticipation of Future Variety Reduces Satiation from Current Experiences,” Journal of Marketing Research, 53(6):954-968. 
  • Sevilla, Julio and Claudia Townsend (2016), “The Space-to-Product-Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions and Product Preference,” Journal of Marketing Research, 53(5):665-681. 
  • Sevilla, Julio and Joseph P. Redden (2014), “Limited Availability Reduces the Rate of Satiation,” Journal of Marketing Research, 51(2):205-217. 
  • Sevilla, Julio and Barbara E. Kahn (2014), “The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference and Consumption,” Journal of Marketing Research, 51(1):57-68.