As a full-time professor at UGA, I lead the Digital Marketing Area of Emphasis in the Terry College of Business. I am Faculty Sponsor for the UGA collegiate chapter of American Marketing Association and teach Social Media Marketing Strategy and Digital Marketing Analytics to both undergraduates and MBA students. The courses are based on curriculum I developed, mixing strong digital marketing principles with sociology, economics and analytics. I sit on the Atlanta Interactive Marketing Association (AIMA) Board and chair the Membership Committee and the Social Media Club of Atlanta Board. I also work with the Marketing Executive Board for UGA ensuring that the curriculum taught in the classroom provides students with and employable skill set upon graduation.
Previously, I founded MegaPlayer, a digital marketing consulting and education company. MegaPlayer was a trusted partner of global brands such as Coca-Cola, Sunglass Hut, K- Swiss, Verizon, Standard Register, Pearle Vision and others. Services include Strategic Planning, Content Development, Social Publishing and Insights and Analytics.
Specialties: Social Media Marketing Strategy, Interactive Marketing, Digital Strategy, Public Speaking, Teaching, Consulting
MBA, Marketing, University of Georgia, 1997
BS, Marketing, Florida State University, 1990
Lee Anne Seawell Faculty Recognition, Student Career Center, 2018
Outstanding Teacher, University of Georgia, Terry College of Business, Department of Marketing, 2016