Elham Yazdani
Department of Marketing

Assistant Professor

C333 Benson Hall
630 S. Lumpkin St.
Athens, GA, 30602
Email Address


PhD, Marketing, David Eccles School of Business, University of Utah, 2018

MBA, Graduate School of Management and Economics, Sharif University of Technology, Iran, 2009

B.Sc., Industrial Engineering, Sharif University of Technology, Iran, 2006

Areas of Expertise

  • Quantitative Marketing
  • Online Word of Mouth
  • Social Networks
  • Bayesian Econometrics 
  • Customer Lifetime Value 

Selected Publications

Journal Articles

  • Yazdani, Elham, Shyam Gopinath, and Steve Carson 2018Preaching to the Choir: The Chasm between Top Ranked Reviewers, Mainstream Opinion, And Product SalesMarketing Science, 37(5), 838-851.