Charlotte Mason

Department Head and C. Herman and Mary Virginia Terry Chair of Business Administration
- Office
-
C310A Benson Hall630 S. Lumpkin St.Athens, GA, 30602
- Phone Numbers
- Work706-542-3776
- Email Address
- Workcmason@uga.edu
- Documents
- Vita
Education
PhD, Business, Stanford University, 1985
MS, Statistics, Stanford University, 1984
MS, Industrial Engineering, Stanford University, 1978
BS, Industrial Engineering, Stanford University, 1977
Prior Professional Positions
University of North Carolina, Kenan-Flager Business School, None, 1985 to 2008
Duke University, Fuqua School of Business, Adjunct Professor, 2002 to 2002
Procter & Gamble, Management Scientist, 1978 to 1981
Awards
Hugh O. Nourse Outstanding MBA Teacher Award, Terry College of Business, 2017
University of Georgia's Women's Leadership Fellow, 2016-2017
Outstanding Service Award, University of Georgia, Terry College of Business, 2016
Best Reviewer Award, Journal of the Academy of Marketing Science, 2016
Robert B. Clarke Outstanding Educator Award, Marketing EDGE, 2014
Citation of Excellence Winner, Emerald Management Reviews, 2013
MBA Teacher of the Year Award, University of Georgia, Terry College of Business, 2010
Best Interdisciplinary Paper, Decision Sciences Institute, 1996
Chan K. Hahn Best Paper Award, Academy of Management, 1996
Outstanding Reviewer, Journal of Marketing, 1996
Doctoral Program Teaching Award, University of North Carolina, 1990
Service
AMA Academic Council, Member, 2008 – 2011, Professional
Marketing EDGE, Board Member, 2011 – present, Professional
Areas of Expertise
- Marketing Analytics
- Customer Relationship Management
- Direct Marketing
Research Interests
- Marketing Analytics
- Customer Relationship Management
Selected Publications
Journal Articles
- 2010. Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising. Journal Of Marketing Research, (47).
- 2009. Market Orientation, Marketing Capabilities and Firm Performance. Strategic Management Journal, (30):909-920.
- January 2007. Visual Representation: Implications for Decision Making. Journal Of Marketing, (71):160-177.
- 2007. Does Innate Consumer Innovativeness Relate to New Product/Service Adoption Behavior?: The Intervening Role of Social Learning via Vicarious Innovativeness. Journal Of The Academy Of Marketing Science, (35):63-75.
- 2006. Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models.Journal Of Marketing Research, (43):204-211.
- 2006. Issues and Perspectives in Global Customer Relationship Management. Journal Of Service Research, (9):195-207.
- 2003. Tuscan Lifestyles: Assessing Customer Lifetime Value,. Journal Of Interactive Marketing, (17):54-60.
- 2003. An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics and New Product Adoption Behavior. Journal Of The Academy Of Marketing Science, (31):61-73.
- 2001. Agility in Retail Service Management: A Numerical Taxonomy of Strategic Service Groups. Manufacturing And Service Operations Management, (3):273-292.
- 1999. Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy and Humor. Journal Of Consumer Research, (26):156-169.
- 1995. Work versus Windfall: An Exploration of Savings on Subsequent Purchase.Marketing Letters, (6):91-100.
- 1991. Collinearity, Power, and Interpretation of Multiple Regression Analysis. Journal Of Marketing Research, (28):268-280.
- 1993. The Roles of Characteristic, Benefit, and Imagery Attributes in Judgments of Similarity and Preference. Journal Of Consumer Research, (20):100-110.
- 1990. New Product Entries and Product Class Demand. Marketing Science, (9):58-73.
- 1986. Nonlinear Least Squares Estimation of New Product Diffusion Models. Marketing Science, (5):169-178.
Book Chapters
Mason, Charlotte H. (2012), “V. Kumar: A Lifetime of Value to Marketing,” in Legends in Marketing: V. Kumar, Sage Publishing.
Mason, Charlotte H. and Aleda V. Roth (2009), “The Right Path to SCM-CRM Integration,” in Handbook of Research on Enterprise Systems, J. Gupta and S. Sharma (editors), IGI Global, pages 134-151.
Books
- 2002. The Marketing Game! . McGraw-Hill Irwin.
Editorial Appointments
Advisory Board, Journal of Relationship Marketing, 2005 - present
Editorial Board, Journal of the Academy of Marketing Science, 1997 - present
Editorial Board, Journal of Marketing, 1990 - 1999, 2016 - 2018
Editorial Board, Journal of Marketing Research, 1993 - 2003