Charlotte Mason

PhD, Business, Stanford University, 1985

MS, Statistics, Stanford University, 1984

MS, Industrial Engineering, Stanford University, 1978

BS, Industrial Engineering, Stanford University, 1977

University of North Carolina, Kenan-Flager Business School, None, 1985 to 2008

Duke University, Fuqua School of Business, Adjunct Professor, 2002 to 2002

Procter & Gamble, Management Scientist, 1978 to 1981

Hugh O. Nourse Outstanding MBA Teacher Award, Terry College of Business, 2017

University of Georgia's Women's Leadership Fellow, 2016-2017

Outstanding Service Award, University of Georgia, Terry College of Business, 2016

Best Reviewer Award, Journal of the Academy of Marketing Science, 2016

Robert B. Clarke Outstanding Educator Award, Marketing EDGE, 2014

Citation of Excellence Winner, Emerald Management Reviews, 2013

MBA Teacher of the Year Award, University of Georgia, Terry College of Business, 2010

Best Interdisciplinary Paper, Decision Sciences Institute, 1996

Chan K. Hahn Best Paper Award, Academy of Management, 1996

Outstanding Reviewer, Journal of Marketing, 1996

Doctoral Program Teaching Award, University of North Carolina, 1990

AMA Academic Council, Member, 2008 – 2011, Professional

Marketing EDGE, Board Member, 2011 – present, Professional

• Marketing Analytics
• Customer Relationship Management
• Direct Marketing

• Marketing Analytics
• Customer Relationship Management

• Mason,Charlotte and Kaushik Jayaram (2018): "Don’t Get Eaten! Understanding and Handling Cannibalization Risk", GfK Marketing Intelligence Review, Vol. 10, No. 1 (May), pp. 34-39. 
• Lurie, Nicholas H. , Jonah Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte H. Mason, David M. Muir, Grant Packard, Joseph Pancras, Ann Schlosser, Baohong Sun, Raj Venkatesan (2018), “Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice”,  Customer Needs and Solutions,Vol. 5, Issue 1-2, pp 15-27.
• Hollenbeck, Candice, Charlotte H. Mason and JiHee Song (2011), “Enhancing Student Learning in Marketing Courses: An Exploration of Fundamental Principles for Website Platforms,” Journal of Marketing Education, Vol. 33 (2), pages 171-182.
• Nielsen, Jesper, Stewart Shapiro and Charlotte Mason. 2010. Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising. Journal Of Marketing Research, (47). 
• Morgan, Neil, Doug Vorhies and Charlotte Mason. 2009. Market Orientation, Marketing Capabilities and Firm Performance. Strategic Management Journal, (30):909-920. 
• Lurie, Nicholas H. and Charlotte H. Mason. January 2007. Visual Representation: Implications for Decision Making. Journal Of Marketing, (71):160-177. 
• Im, Subin, Charlotte H. Mason and Mark B. Houston. 2007. Does Innate Consumer Innovativeness Relate to New Product/Service Adoption Behavior?: The Intervening Role of Social Learning via Vicarious Innovativeness. Journal Of The Academy Of Marketing Science, (35):63-75. 
• Neslin, Scott A., Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte H. Mason. 2006. Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models.Journal Of Marketing Research, (43):204-211. 
• Ramaseshan, B., David Bejou, Subhash C. Jain, Charlotte H. Mason and Joseph Pancras. 2006. Issues and Perspectives in Global Customer Relationship Management. Journal Of Service Research, (9):195-207. 
• Mason, Charlotte H. 2003. Tuscan Lifestyles: Assessing Customer Lifetime Value,. Journal Of Interactive Marketing, (17):54-60. 
• Im, Subin, Barry L. Bayus and Charlotte H. Mason. 2003. An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics and New Product Adoption Behavior. Journal Of The Academy Of Marketing Science, (31):61-73. 
• Menor, Larry J., Aleda V. Roth and Charlotte H. Mason. 2001. Agility in Retail Service Management: A Numerical Taxonomy of Strategic Service Groups. Manufacturing And Service Operations Management, (3):273-292. 
• Lee, Yih Hwai and Charlotte H. Mason. 1999. Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy and Humor. Journal Of Consumer Research, (26):156-169. 
• Hodge, Sharon K. and Charlotte H. Mason. 1995. Work versus Windfall: An Exploration of Savings on Subsequent Purchase.Marketing Letters, (6):91-100. 
• Mason, Charlotte H. and William D. Perreault, Jr. 1991. Collinearity, Power, and Interpretation of Multiple Regression Analysis. Journal Of Marketing Research, (28):268-280. 
• Lefkoff-Hagius, Roxanne and Charlotte H. Mason. 1993. The Roles of Characteristic, Benefit, and Imagery Attributes in Judgments of Similarity and Preference. Journal Of Consumer Research, (20):100-110. 
• Mason, Charlotte H. 1990. New Product Entries and Product Class Demand. Marketing Science, (9):58-73. 
• Srinivasan, V. and Charlotte H. Mason. 1986. Nonlinear Least Squares Estimation of New Product Diffusion Models. Marketing Science, (5):169-178.

Mason, Charlotte H. (2012), “V. Kumar: A Lifetime of Value to Marketing,” in Legends in Marketing: V. Kumar, Sage Publishing.

Mason, Charlotte H. and Aleda V. Roth (2009), “The Right Path to SCM-CRM Integration,” in Handbook of Research on Enterprise Systems, J. Gupta and S. Sharma (editors), IGI Global, pages 134-151.

• Mason, Charlotte and William D. Perreault, Jr. 2002. The Marketing Game! . McGraw-Hill Irwin.

Advisory Board, Journal of Relationship Marketing, 2005 - present

Editorial Board, Journal of the Academy of Marketing Science, 1997 - present

Editorial Board, Journal of Marketing, 1990 - 1999, 2016 - 2018

Editorial Board, Journal of Marketing Research, 1993 - 2003