Anindita Chakravarty
Department of Marketing

Associate Professor

C327 Benson Hall
630 S. Lumpkin St.
Athens, GA, 30602
Phone Numbers
Email Address


PhD, Marketing, Pennsylvania State University, 2010

Prior Professional Positions

ICICI Bank, India, Marketing and Sales, Assistant Manager, 2001 to 2003

Research Interests

  • Information Systems and Innovation
  • Internet Marketing
  • Marketing-Finance Interface
  • Product Innovation

Selected Publications

Journal Articles

  • Anindita Chakravarty and Rajdeep Grewal. Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding CostsJournal Of Marketing Research,Forthcoming
  • Alok Saboo, Anindita Chakravarty, Rajdeep Grewal. Organizational Debut on the Public Stage: Marketing Myopia and Initial Public OfferingMarketing ScienceForthcoming
  • Anindita Chakravarty, Alok Kumar, Rajdeep Grewal. 2014Customer Orientation Structure for Internet-Based Business-to-Business Platform FirmsJournal Of Marketing78(5):1-23
  • Anindita Chakravarty, Rajdeep Grewal, V. Sambamurthy. 2013.Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating RolesInformation Systems Research24(4):976-996
  • Anindita Chakravarty, Rajdeep Grewal. 2011The Stock Market in the Driver's Seat! Implications for R&D and MarketingManagement Science57(9):1594-1609.
  • Rajdeep Grewal, Anindita Chakravarty, Amit Saini. 2010 Governance Mechanisms and the Making of Business-to-Business Electronic MarketsJournal Of Marketing, (74, 4):45-62 Finalist for Harold H. Maynard Award 2010
  • Anindita Chakravarty, Yong Liu, Tridib Mukherjee. 2010Persuasive Impact of Online User Comments versus Expert Reviews: The Role of Category Consumption FrequencyJournal Of Interactive Marketing, (24):185-97 Finalist for Best Paper Award in JIM 2011
  • Rajdeep Grewal, Anindita Chakravarty, Min Ding, John Liechty. 2009.Counting Chicken Before the Eggs Hatch: Associating New Product Development Portfolios with Shareholder Expectations in the Pharmaceutical SectorInternational Journal Of Research In Marketing, (25,4):261-72.