Department of Marketing

Associate Professor

Office: C327 Benson Hall

630 S. Lumpkin St.

Athens, GA, 30602
Phone Numbers: Work706-542-9558
Email Address: Workachakra@uga.edu
Documents: Vita

Education

PhD, Marketing, Pennsylvania State University, 2010

Prior Professional Positions

ICICI Bank, India, Marketing and Sales, Assistant Manager, 2001 to 2003

Awards

Varadarajan Award for Early Career Contribution to the field of Marketing Strategy. Awarded by the Strategy SIG of American Marketing Association in 2020.

Lehmann Award for Best Dissertation based Article in either Journal of Marketing Research or Journal of Marketing. Awarded by the American Marketing Association in 2017.

Research Interests

Information Systems and Innovation
Digital Marketing
Marketing-Finance Interface
Product Innovation

Selected Publications

Journal Articles

Chakravarty, Anindita, Chen Zhou and Ashish Sharma (2020), “Partner’s Network Ties Relative to Mine: Implications for Alliance Performance and Risk,” Journal of Marketing, Accepted.
Saboo, Alok, Amlesh Sharma, Anindita Chakravarty and V. Kumar (2017), “Influencing Acquisition Performance in High Technology Industries: Role of Innovation and Relational Overlap” Journal of Marketing Research, 54 (2), 219-38.
Anindita Chakravarty and Rajdeep Grewal. Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs. Journal Of Marketing Research, 2017. Alok Saboo, Anindita Chakravarty, Rajdeep Grewal. Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offering. Marketing Science, 2016.
Anindita Chakravarty, Alok Kumar, Rajdeep Grewal. 2014. Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms. Journal Of Marketing, 78(5):1-23.
Anindita Chakravarty, Rajdeep Grewal, V. Sambamurthy. 2013.Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating Roles. Information Systems Research, 24(4):976-996.
Anindita Chakravarty, Rajdeep Grewal. 2011. The Stock Market in the Driver's Seat! Implications for R&D and Marketing. Management Science, 57(9):1594-1609.
Rajdeep Grewal, Anindita Chakravarty, Amit Saini. 2010 . Governance Mechanisms and the Making of Business-to-Business Electronic Markets. Journal Of Marketing, (74, 4):45-62 Finalist for Harold H. Maynard Award 2010.
Anindita Chakravarty, Yong Liu, Tridib Mukherjee. 2010. Persuasive Impact of Online User Comments versus Expert Reviews: The Role of Category Consumption Frequency. Journal Of Interactive Marketing, (24):185-97 Finalist for Best Paper Award in JIM 2011.
Rajdeep Grewal, Anindita Chakravarty, Min Ding, John Liechty. 2009.Counting Chicken Before the Eggs Hatch: Associating New Product Development Portfolios with Shareholder Expectations in the Pharmaceutical Sector. International Journal Of Research In Marketing, (25,4):261-72.