Anindita Chakravarty
Department of Marketing

Associate Professor

C327 Benson Hall
630 S. Lumpkin St.
Athens, GA, 30602
Phone Numbers
Email Address


PhD, Marketing, Pennsylvania State University, 2010

Prior Professional Positions

ICICI Bank, India, Marketing and Sales, Assistant Manager, 2001 to 2003


Varadarajan Award for Early Career Contribution to the field of Marketing Strategy. Awarded by the Strategy SIG of American Marketing Association in 2020.

Lehmann Award for Best Dissertation based Article in either Journal of Marketing Research or Journal of Marketing. Awarded by the American Marketing Association in 2017.

Research Interests

  • Information Systems and Innovation
  • Digital Marketing
  • Marketing-Finance Interface
  • Product Innovation

Selected Publications

Journal Articles

  • Chakravarty, Anindita, Chen Zhou and Ashish Sharma (2020), “Partner’s Network Ties Relative to Mine: Implications for Alliance Performance and Risk,” Journal of Marketing, Accepted.

  • Saboo, Alok, Amlesh Sharma, Anindita Chakravarty and V. Kumar (2017), “Influencing Acquisition Performance in High Technology Industries: Role of Innovation and Relational Overlap” Journal of Marketing Research, 54 (2), 219-38.

  • Anindita Chakravarty and Rajdeep Grewal. Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding CostsJournal Of Marketing Research, 2017Alok Saboo, Anindita Chakravarty, Rajdeep Grewal. Organizational Debut on the Public Stage: Marketing Myopia and Initial Public OfferingMarketing Science, 2016

  • Anindita Chakravarty, Alok Kumar, Rajdeep Grewal. 2014Customer Orientation Structure for Internet-Based Business-to-Business Platform FirmsJournal Of Marketing78(5):1-23.
  • Anindita Chakravarty, Rajdeep Grewal, V. Sambamurthy. 2013.Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating RolesInformation Systems Research24(4):976-996
  • Anindita Chakravarty, Rajdeep Grewal. 2011The Stock Market in the Driver's Seat! Implications for R&D and MarketingManagement Science57(9):1594-1609.
  • Rajdeep Grewal, Anindita Chakravarty, Amit Saini. 2010 Governance Mechanisms and the Making of Business-to-Business Electronic MarketsJournal Of Marketing, (74, 4):45-62 Finalist for Harold H. Maynard Award 2010
  • Anindita Chakravarty, Yong Liu, Tridib Mukherjee. 2010Persuasive Impact of Online User Comments versus Expert Reviews: The Role of Category Consumption FrequencyJournal Of Interactive Marketing, (24):185-97 Finalist for Best Paper Award in JIM 2011
  • Rajdeep Grewal, Anindita Chakravarty, Min Ding, John Liechty. 2009.Counting Chicken Before the Eggs Hatch: Associating New Product Development Portfolios with Shareholder Expectations in the Pharmaceutical SectorInternational Journal Of Research In Marketing, (25,4):261-72.