Anindita Chakravarty
Department of Marketing

Associate Professor

C327 Benson Hall
630 S. Lumpkin St.
Athens, GA, 30602
Phone Numbers
Email Address


PhD, Marketing, Pennsylvania State University, 2010

Prior Professional Positions

ICICI Bank, India, Marketing and Sales, Assistant Manager, 2001 to 2003


Varadarajan Award for Early Career Contribution to the field of Marketing Strategy. Awarded by the Strategy SIG of American Marketing Association in 2020.

MSI Scholar 2020

Lehmann Award for Best Dissertation based Article in either Journal of Marketing Research or Journal of Marketing. Awarded by the American Marketing Association in 2017.

Research Interests

  • Digital Marketing
  • Performance Implications of Marketing
  • Product Innovation
  • Marketing Alliances

Selected Publications

Journal Articles

  • Wang, Pengyuan, Anindita Chakravarty and Jian Yang, "Can Emotions be used as Keywords for Text-based Search Engine Advertising?", Journal of Interactive Advertising, Accepted.
  • Chakravarty, Anindita, Chen Zhou and Ashish Sharma (2020), “Partner’s Network Ties Relative to Mine: Implications for Alliance Performance and Risk,” Journal of Marketing, 84 (6), 74-94.
  • Saboo, Alok, Amlesh Sharma, Anindita Chakravarty and V. Kumar (2017), “Influencing Acquisition Performance in High Technology Industries: Role of Innovation and Relational Overlap” Journal of Marketing Research, 54 (2), 219-38.
  • Anindita Chakravarty and Rajdeep Grewal (2016), "Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs," Journal of Marketing Research, 53 (4), 580-96
  • Alok Saboo, Anindita Chakravarty, Rajdeep Grewal (2016), "Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offering", Marketing Science, 35 (4), 656-75.
  • Anindita Chakravarty, Alok Kumar, Rajdeep Grewal (2014), "Customer Orientation Structure for Internet-Based Business-to-Business Platform FirmsJournal of Marketing78(5):1-23.

Editorial Appointments

Associate Editor for Journal of Marketing Reseach

Member of Editorial Review Boards of Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Interactive Marketing.