Farhan Iqbal
Department of Management

Doctoral Student

C240 Benson Hall
630 S. Lumpkin St.
Athens, GA, 30602
Email Address


Farhan Iqbal is a doctoral candidate in the University of Georgia’s Management department (Strategy & Entrepreneurship). He received his undergraduate in Business Administration from the Ross School of Business at the University of Michigan. Prior to entering academia, he worked at The Iconic in Sydney, Australia and the Frito-Lay division of PepsiCo near Dallas, Texas.

His research takes on sociological and behavioral perspectives of the firm, with a focus on two related areas of study. First, he studies social evaluations of firms, including reputation, status, and social approval. In particular, he is interested in understanding how firms manage the social evaluations of their myriad stakeholders following a crisis. Second, he studies firm involvement in political activity as well as sociopolitical activism. More specifically, he studies their effects on stakeholder relationships and public policy. At a high level, catered by his focus on traditionally tertiary stakeholders (e.g., the media), his work can be summarized as clarifying our understanding of the influence of firm behaviors on society at large.

Additionally, Farhan studies how researchers can improve their research methods, with a particular focus on identification strategy and content analysis.


BBA, Ross School of Business, University of Michigan, 2014

Selected Publications

Journal Articles

Bundy, J., Iqbal, F., & Pfarrer, M. D. 2021. Reputations in Flux: How a Firm Defends its Multiple Reputations in Response to Different Violations. Strategic Management Journal, 42(6): 1109-1138. DOI: 10.1002/smj.3276

Book Chapters

Iqbal, F., Bundy, J., & Pfarrer, M.D. Advancing Research Methods in Crisis Management. Forthcoming in Research Methodology in Strategy and Management.