Introduces students to the general notion of digital business strategy and teaches them the management and marketing concepts and procedures that apply to digital business. Specific topics will include principles of digital business, attracting visitors, promotion, distribution, service, pricing, branding, advertising, consumer behavior, measuring effectiveness, societal effects, disintermediation, reintermediation, and strategy implementation. Case studies and projects are used extensively.
Not open to students with credit in MIST 7550
|Semester Course Offered||
Offered spring semester every year.
This course will be taught 95% or more online.
Digital Transform Strategy