Introduces students to the general notion of digital business strategy and teaches them the management and marketing concepts and procedures that apply to digital business. Specific topics will include principles of digital business, attracting visitors, promotion, distribution, service, pricing, branding, advertising, consumer behavior, measuring effectiveness, societal effects, disintermediation, reintermediation, and strategy implementation. Case studies and projects are used extensively.

Duplicate Credit

Not open to students with credit in MIST 7550

Semester Course Offered

Offered spring semester every year.

Grading System

A-F (Traditional)

Nontraditional Format

This course will be taught 95% or more online.


MIST 7591 or MIST 7591E

Athena Title

Digital Transform Strategy

Syllabi MIST 7550E
Credit Hours 3.0