This course helps managers understand the challenges of managing corporate reputation during an organizational crisis. Emphasis is placed on the trade-offs associated with managing multiple reputations, different crisis response strategies, and their varying effects on public perceptions.

Semester Course Offered

Offered spring semester every year

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Athena Title

Corp Reputation and Crisis Mgt

Syllabi MGMT 7430
Credit Hours 3.0
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