Processes and sources of influences that affect consumers' information processing, judgment, and decision making in consumption contexts. Students will be exposed to a variety of concepts and theories from the consumer behavior literature with the objective to better understand how consumers interact with the marketing environment in shaping their purchase decisions.

Duplicate Credit

Not open to students with credit in MARK 8450

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Athena Title


Syllabi MARK 7450
Credit Hours 1.5 to 3.0