Integration of the student's marketing knowledge accumulated from previous courses. Emphasis on developing and implementing marketing strategies to solve problems in a dynamic global business environment. Integration of marketing functions to form strategic decisions and to create marketing plans.

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Nontraditional Format

Course is taken during student's last semester.

Athena Title

Mark Strat and Decision Making

Syllabi MARK 4900
Credit Hours 3.0