The study of marketing communications of business firms and organizations. The process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases.

Duplicate Credit

Not open to students with credit in MARK 4600

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E

Nontraditional Format

Course includes a service-learning project during the semester that either employs skills or knowledge learned in the course or teaches new skills or knowledge related to course objectives. Students will be involved in the planning and implementation of the project(s) and may spend time outside of the classroom. Students will be engaged in the service-learning component for approximately 25-50% of overall instructional time. Developing and implementing an applied service-learning project in integrated marketing communications.

Athena Title

Integrated Market Brand Comm

Syllabi MARK 4600S
Credit Hours 3.0