The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases.

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E

Athena Title

Integr Market and Brand Comm

Syllabi MARK 4600
Credit Hours 3.0