Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching.

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


(MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E) and MARK 4210

Athena Title

Sales Force Strategy and Mgmt

Syllabi MARK 4220
Credit Hours 3.0