An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced.
Not open to students with credit in MARK 4100
|Semester Course Offered||
Offered every year.
This course will be taught 95% or more online.
Consumer Buyer Behavior