The value and methods of marketing research in the context of business decision making. The course first stresses the process of obtaining information, and then emphasizes the use of this information to reduce the risks in marketing decision making.

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


(MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E ) and (MSIT 3000 or MSIT 3000E or MSIT 3000H or MSIT 3001 or STAT 3000)

Athena Title

Market Research Business Decis

Syllabi MARK 4000
Credit Hours 3.0