Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.

Duplicate Credit

Not open to students with credit in MARK 3000H, MARK 3000E, MARK 3001, MARK 3001H

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


(ACCT 2101 or ACCT 2101E or ACCT 2101H) and (MIST 2090 or MIST 2090E or MIST 2190H

Pre or Corequisite

(FINA 3000 or FINA 3000E or FINA 3000H) and (MGMT 3000 or MGMT 3000E or MGMT 3000H)

Athena Title

Principles of Marketing

Syllabi MARK 3000
Credit Hours 3.0