Terry College of Business

Content Analysis

Workshops & Presentations


Professional Development Workshop

Are you using content analysis techniques and applications in your research? Would you like to learn more about this widely applicable methodology and discuss your work with major scholars in the field?

Annual Meeting Workshop

The 12th annual Content Analysis PDW was held virtually in August 2020.


Workshop Part I

An introduction to content analysis as a research methodology and outline appropriate applications, reliability, and validity concerns. Experts walked through examples of content analysis techniques from published research and an expert panel will address questions and offer publishing tips.

Workshop Part II

Experts and authors interacted in small-group roundtables to discuss the content, structure, techniques, and potential journal outlets of each manuscript. Research proposals will be selected and shared for pre-reading among group members with similar interests in advance of the Professional Development Workshop.

Conference Co-organizers



Past Presentations

Open-Language Personality Tool

2019 Joseph Harrison

Machine and Deep Learning

2019 Tim Hubbard

Words Can Weight

2019 Aaron McKenny

Meaning in Big Data

2019 Laura Nelson

Measuring Family Influence

2018 Aaron Anglin

Endogeneity in Content Analysis

2017 John Busenbark

Metaphor Analysis

2017 Andreas König

Using Content Analysis to Study Social Issues in Management

2009 Lori Kiyatkin Moriah Meyskens