Terry College of Business - University of Georgia

Style Guide

This guide is meant to be a supplement to the University’s branding style guide. Get familiar with the institution brand tone and elements, as the College’s identity is crafted to live within those.

Style guides

Visual Style Guide 

Voice Style Guide

Our Personality

The personality attributes set the tone for how the Terry brand communicates, and reflect how we want our audiences to think and feel about the college as a whole. These six personality traits drive the voice and image for all communications.

It is important that our brand communicate a clear purpose for the future of the college, while striking an emotional tone that’s inspiring and authentic to the history and tradition of Georgia.

Derived from the Master Brand

Nurturing

We are personable, supportive and invested in others while being easygoing, kind and respectful.

Optimistic

We are hopeful, and we envision a better world that we’re helping to make possible.

Committed

We are deeply invested, and our conviction—to our students, our state and our world—is unwavering.

Specific to the Terry College of Business

Adaptable

We are versatile within a variety of situations and environments.

Engaged

We actively work together, arm in arm with others.

Perceptive

We see the big picture, and connect the dots.

Fonts

Trade Gothic Bold Condensed No. 20 - Uppercase

Trade Gothic Bold Condensed No. 18 - Uppercase

Oswald - Uppercase (approved alternative to Trade Gothic)

 

Merriweather Black

Merriweather Black Italic

Merriweather Bold

Merriweather Bold Italic

Merriweather

Merriweather Italic

Merriweather Light

Merriweather Light Italic

Merriweather Sans Extra Bold

Merriweather Sans Extra Bold Italic

Merriweather Sans Bold

Merriweather Sans Bold Italic

Merriweather Sans

Merriweather Sans Italic

Merriweather Sans Light

Merriweather Sans Light Italic

 

Terry Color Palette

Terry has chosen these colors from the UGA palatte to represent the Terry brand. Be mindful, some very light or very dark text colors will not work on certain backgrounds, and some colors will only do well on either a light or dark background, but not both. The UGA branding guide covers implementation and accessibility of brand colors in greater detail.

Bulldog Red

Pantone 200

C 3 M 100 Y 70 K 12

R 186 G 12 B 47

#ba0c2f

Lake Herrick

Pantone 7467

C 97 M 0 Y 30 K 0

R 0 G 163 B 173

#00a3ad

Creamery

Pantone 7527

C 3 M 4 Y 14 K 8

R 214 G 210 B 196

#d6d2c4

Glory Glory

Pantone 185

C 0 M 93 Y 79 K 0

R 288 G 0 B 43

#e4002b

Odyssey

Pantone 657

C 22 M 6 Y 0 K 0

R 200 G 216 B 235

#c8d8eb

Stegeman

Pantone 422

C 19 M 12 Y 13 K 34

R 158 G 162 B 162

#9ea2a2

Athens

Pantone 5195

C 44 M 74 Y 21 K 58

R 102 G 67 B 90

#66435a