C310 Benson Hall
610 South Lumpkin Street
Athens, GA 30602
Marketing studies the development, transport, pricing, promotion, and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.
Department of Marketing Offerings
Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.
Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century old established brand.
Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.
The PhD Program in Marketing provides students with both strong empirical research skills in econometrics, psychometrics, and statistics and strong theory development in consumer behavior, psychology, and strategy.
Darby Miller, a senior majoring in marketing, has accomplished much during her time at UGA. But it’s not the organizations she has worked for or the awards she has received that mean the most to her. She’s most grateful for “all of the unique, inspiring and remarkable people this school has given me.”
Nov 20Monday, November 20, 2017 at 12:00am
Dec 5Tuesday, December 5, 2017 at 12:00am
Dec 15Friday, December 15, 2017 at 12:00am
Dec 25Monday, December 25, 2017 at 12:00am
May 4Friday, May 4, 2018 at 2:00pm