Vanessa M. Patrick

University of Georgia

Industry Experience

Coca-Cola (ongoing)               

 

Consulting projects on emotional advertising and new product development processes.

 

DMA Consultants (Nov 1998-June 1999)

 

Marketing consultant and project manager on corporate and brand identity management projects. Clients included Unilever/Hindustan Lever (personal products, detergents and innovation projects), Lakme Lever Limited, Ponds (India) Limited, Bacardi Martini (India), L’oreal India Limited, Larson & Toubro and General Insurance Company.

 

J. Walter Thompson (Oct 1996 -October 1998)

 

Involved in the integrated marketing efforts of De Beers Consolidated Mines Ltd which included strategic planning and execution of advertising campaigns, exhibitions, trade shows, trade and consumer contact and publicity for diamonds. Involved in account management for Beiersdorf India Ltd and Zeba Carpets and Leo Mattel India (Barbie, Hotwheels, etc) Ltd.

 

Ogilvy and Mather Advertising (June 1995 to Sept 1996)

 

Worked on the national (O&M) launch of Kotex and Depend of Kimberly-Clark Lever Ltd and Googly confectionery   of Cadbury India Limited. Involved in the relaunch of Siddhi and Saurashtra Cements. Handled advertising for Pidilite India Ltd, Parle India Ltd and Titan   Watches India Ltd. Worked on a special project to develop a   communication strategy for UNICEF Bangladesh.

 

Piramal Motor Parts (April - June 1994)

 

Summer internship. Conducted research of the auto parts industry and competitive analysis to develop a marketing strategy for the launch of   PMP’s   Centralised Door Locking System.

 

Alkem India Limited  (Dec 1993 - Jan 1994)

 

Part time. Conducted field research with the objective of estimating the market size, the competitive products and the attitudes of both doctors and pharmacists to the launch of a new drug to prevent and retard the progression of osteoporosis.

 

Good Relations India Limited (May - June 1992)

 

Training in Public Relations and Communications

Consultancy with special reference to the media.

Worked on information gathering and client-specific market analysis.