According to an article in the Wall Street Journal:
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[Related to Solved Problem 11-6 on page 399.] In early 2007, Pioneer and JVC, two Japanese electronics firms, each announced that their profits were going to be lower than expected because they were both forced to cut prices for LCD and plasma television sets. Given the strong consumer demand for plasma television setsm shouldn't firms have been able to raise prices and increase their profits? Briefly explain. (Source: Hiroyuki Kachi, "Pioneer's Net Rises 74%, JVC Posts Loss," Wall Street Journal, February 1, 2007.) |
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[Related to Solved Problem 12-3 on page 420.] Writing in the Wall Street Journal, Walter Mossberg argues:
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[Related to the Making the Connection on page 422.] L'Oreal devotes significant resources to developing new products and differentiating its products from those of its competitors. Suppose it did not do that. What would the effect on its profits in the short run? What would the effect on its profits in the long run? |
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[Related to the Making the Connection on page 477.] Why was De Beers worried that people might resell their old diamonds? How did De Beers attempt to convince consumers that used diamonds were not good substitutes for new diamonds? How did De Beers strategy affect the demand curve for new diamonds? How were De Beers' profits affected? |
An article on the AMC movie theater chain contained the following:
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Baseball players who hit the most home runs relative
to other players usually receive the highest pay.
Beginning in the mid-1990s, the typical baseball player
became significantly stronger and more muscular. As one
baseball announcer put it, "The players of 20 years ago
look like stick figures compared with the players of
today." As a result, the average number of home runs
hit each year increased dramatically. Somem of the
increased strength that baseball players gained came
from more weight training and better conditioning and
diet. As some players admitted, though, some of the
increased strength came from taking steriods and other
illegal drugs. Taking steriods can significantly increase
the risk of developing cancer and other medical
problems. a. In these circumstances, are baseball players in a prisoners' dilemma? Carefull explain. b. Suppose that Major League Baseball begins testing players for steriods and firing players who are caught using them (or other illegal muscle-building drugs). Will this testing make baseball players as a group better off or worse off? Briefly explain. |