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MARK 8240: Applied Models In Marketing Research

 

 

 

Syllabus

If files take a while to download, try right clicking the mouse and saving target to desktop.

 

     ·  Fall 2000 Syllabus

     ·  Probability Tables

 

 

Course Notes

 

     ·  Course Notes 1

     ·  Course Notes 2

     ·  Course Notes 3

 

 

Data Sets

Save target on drive a: of your computer to use *problem-free* with attached SAS files 

 

     ·  Motel Safety Rating Data (MOTEL.PRN)

     ·  Child-Influenced Parent Buying Data (CHILDREN.PRN)

 

 

SAS Program Examples

 

     ·  Example 1: Simple Linear Regression

     ·  Example 2: Multiple Regression Model

     ·  Example 3: Model Building with Stepwise Procedure

     ·  Example 4: Model Building with R-Square Procedure

     ·  Example 5: Confidence Intervals and Prediction Intervals for Prediction

     ·  Example 6: One-Way ANOVA

     ·  Example 7: Randomized Block Design

     ·  Example 8: Two-Way ANOVA

     ·  Example 9: Incorrect Analysis of Unbalanced Two-Way ANOVA

     ·  Example 10: Correct Analysis of Unbalanced Two-Way ANOVA

     ·  Example 11: Incomplete Blocking Design

     ·  Example 12: Three-Way ANOVA

 

 

 

 





  
  
  
  

 

 

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Friday, April 30, 2004 :: 09:48:28 PM