Marketing Major
Curriculum Overview
Topics covered include:
- Consumer buyer behavior
- Social media marketing strategy
- Theory and practice of salesmanship
- International marketing
- Econometrics
Positions & Placements
This is just a selection of possible job titles and employers of this major. The UGA Career Center provides a more extensive list.
Sample Job Titles
- Advertising Specialist
- Brand Manager
- Communications Analyst
- Event Manager
- Public Relations Manager
Prospective Employers
- Accenture
- Coca-Cola
- Delta Air Lines
- Disney
- Eli Lilly
Acceptance Criteria
What’s considered in your acceptance to the marketing major?
- ETS Proficiency Profile
This is a standardized, multiple-choice assessment of the academic skills. - English course grades
Grades in all English courses. The level of course(s) will also be considered. - Economics course grades
Grades in ECON 2105 and/or ECON 2106. Applicants currently enrolled in one of these courses will be evaluated based on the grade in the completed course. - Math course grades
Grades in all Mathematics courses. The level of course(s) will also be considered. - Statement of Purpose
A brief essay (300-400 words) which describes your interest in the marketing major and your future goals.
Points of Pride
- Faculty
Faculty are leaders in the marketing profession, serving on the American Marketing Association’s Academic Council and numerous editorial boards for leading journals.
- Student Experience
Special facilities include the State Farm Sales Lab, 6 small presentation rooms for sales role-playing exercises.
- Accomplishments
Marketing students placed among the top 10 in the National Collegiate Sales Competition in the last 3 years.