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Marketing Major

Points of Pride

Faculty

Faculty are leaders in the marketing profession, serving on the American Marketing Association’s Academic Council and numerous editorial boards for leading journals.

Student Experience

Special facilities include the State Farm Sales Lab, 6 small presentation rooms for sales role-playing exercises.

Accomplishments

Marketing students placed among the top 10 in the National Collegiate Sales Competition in the last 3 years.

Curriculum Overview

Topics covered include:

  • Consumer buyer behavior
  • Social media marketing strategy
  • Theory and practice of salesmanship
  • International marketing
  • Econometrics

Positions & Placements

This is just a selection of possible job titles and employers of this major. The UGA Career Center provides a more extensive list.

Sample Job Titles

  • Advertising Specialist
  • Brand Manager
  • Communications Analyst
  • Event Manager
  • Public Relations Manager

Prospective Employers

  • Accenture
  • Coca-Cola
  • Delta Air Lines
  • Disney
  • Eli Lilly

Acceptance Criteria

What’s considered in your acceptance to the marketing major?

  1. ETS Proficiency Profile
    This is a standardized, multiple-choice assessment of the academic skills.
  2. English course grades
    Grades in all English courses. The level of course(s) will also be considered.
  3. Economics course grades
    Grades in ECON 2105 and/or ECON 2106. Applicants currently enrolled in one of these courses will be evaluated based on the grade in the completed course.
  4. Math course grades
    Grades in all Mathematics courses. The level of course(s) will also be considered.
  5. Statement of Purpose
    A brief essay (300-400 words) which describes your interest in the marketing major and your future goals.