The Terry Graduate Marketing Association (GMA) is dedicated to developing marketing students in all aspects, from academics to career development to marketing projects and volunteering. In addition, GMA exposes students to marketing professionals through networking events, seminars, and company visits.

The GMA encourages its members to participate in Marketing focused case competitions, such as:

  • The Marketing Summit
  • The Babson Marketing Case Competition

The Graduate Marketing Association website, as well as the LinkedIn and Facebook group pages serve as complements to students' courses and club events.

GMA's goal is to help members prepare for a career in marketing, build relevant skill sets, expand networks, and remain current on the latest industry developments.

The club hosts several events during the year including:

  • Preparing for Career Fair Seminar
  • Marketing Day
  • Digital Athens
  • GMA Market Trek (in Atlanta)
  • Marketing Madness (in conjunction with with MBA Career Management Center)