The Multicultural Economy

The enormous economic clout of the nation's Hispanics, African Americans, Asians, and Native Americans is detailed in the new 2008 edition of the popular and widely-quoted study of minority buying power.

Developed by the Selig Center for Economic Growth, this definitive data series for 1990-2008 and the projections for 2008 through 2013 are essential to business analysts, marketing specialists, product developers, advertisers, and researchers. Completely revised data are available for the U.S. and all fifty states; and county data are included for Georgia and Florida.

Used by companies nationwide, the Minority Buying Power data series is quoted in Business Week, The Wall Street Journal, The Financial Times and USA TODAY.

Purchase your copy (PDF | 153 KB) today.

The data book-and-CD package also features buying power data by expenditure category for all consumers, African Americans, Asians, and Hispanics.