Selected Publications

  • Bharadwaj, Sundar G., Mitra, Debanjan, . “Satisfaction (Mis)pricing Revisited: Real? Really Big?”. Journal of Marketing, 80 (September): 116–121.
  • Chakravarty, Anindita, Grewal, Rajdeep, . “Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs”. Journal of Marketing Research, 53 (4): 580–596.
  • Hollenbeck, Candice R., Patrick, Vanessa M., . “Mastering Survivorship: How Brands Facilitate the Transformation to Heroic Survivor”. Journal of Business Research, 69 (1): 73–82.
  • Newmeyer, Casey, Swaminathan, Vanitha, Hulland, John, . “When Brands Change Hands: Factors Influencing Value Creation Following Brand Acquisition Announcements”. Journal of Marketing Theory & Practice, 24 (2): 129–146.
  • Saboo, Alok, Chakravarty, Anindita, Grewel, Rajdeep, . “Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offering”. Marketing Science, 35 (4): 656–675.
  • Sevilla, Julio, Townsend, Claudia, . “The Space-to-Product-Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions and Product Preference”. Journal of Marketing Research, 53 (5): in press.
  • Sevilla, Julio, Zhang, Jiao, Kahn, Barbara E., . “Anticipation of Future Variety Reduces Satiation from Current Experiences”. Journal of Marketing Research, 53 (6): in press.
  • Bahadir, Cem, Bharadwaj, Sundar, Srivastava, Raj, . “Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics”. Journal of International Business Studies.
  • Bharadwaj, Sundar G., . “Developing New Marketing Strategy Theory: Addressing the Limitations of a Singular Focus on Firm Financial Performance”. Academy of Marketing Science Review, 5 (December): 98–102.
  • Caldieraro, Fabio, Kao, Ling-Jing, Cunha, Jr., Marcus, . “Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?”. Journal of Marketing, 79 (6): 50–70.
  • Cunha, Jr., Marcus, Forehand, Mark, Angle, Justin, . “Riding Coattails: When Co-Branding Helps Versus Hurts Less-Known Brands”. Journal of Consumer Research, 41 (February): 1284–1300.
  • DeCarlo, Thomas E., Lam, Son K., . “Identifying Hunters and Farmers in the Sales Force: A Dispositional–Situational Framework”. Journal of the Academy of Marketing Science, 43 (3): 415–439.
  • Grewal, Rajdeep, Lilien, Gary L., Bharadwaj, Sundar, . “Business-to-Business Buying: Challenges and Opportunities”. Customer Needs and Solutions, 2 (3): 1–16.
  • Hulland, John, Thompson, Scott A., Smith, Keith M., . “Exploring Uncharted Waters: Use of Psychological Ownership Theory in Marketing”. Journal of Marketing Theory & Practice, 23 (2): 140–147.
  • Killian, Ginger, McManus, Kristy, . “A Marketing Communications Approach for the Digital Era: Managerial Guidelines for Social Media Integration”. Business Horizons, 58 (5): 539–549.
  • Kumar, Piyush, Dass, Mayukh, Kumar, Shivina, . “From Competitive Advantage to Nodal Advantage: Ecosystem Structure and the New Five Forces that Affect Prosperity”. Business Horizons, 58 (4): 469–481.
  • Obeng, Efua, Prescott, John E., Hulland, John, Gilbert, Robert, Maxham, III, James, . “Retail Capability Systems”. Academy of Marketing Science Review, 5 (December): 103–122.
  • Shulman, Jeffrey D., Cunha, Jr., Marcus, Saint Clair, Julian, . “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”. Marketing Science, 34 (4): 590–605.
  • Thompson, Scott, Kim, Hongbum, Gooner, Rich, . “Your Mileage May Vary: Managing Untargeted Consumers’ Reactions to Promotions”. Journal of the Academy of Marketing Science, 43 (6): 713–729.
  • Vila, Omar Rodriguez, Bharadwaj, Sundar G., Bahadir, S. Cem, . “Exploration-and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets”. Customer Needs and Solutions, 2 (4): 1–13.

Forthcoming

  • Chen, Hua, Lim, Noah, (forthcoming). “How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis”. Journal of Marketing Research.
  • Drenton, Jenna, McManus, Kristy, (forthcoming). “Religion-Related Research in the Journal of Macromarketing”. Journal of Macromarketing.
  • Gillespie, Erin, Noble, Stephanie M., Lam, Son, (forthcoming). “Intrinsic and Extrinsic Drivers of Salesperson Brand-Specific Effort: When and How They Work?”. Journal of the Academy of Marketing Science.
  • Obeng, Efua, Luchs, Ryan, Inman, Jeff, Hulland, John, (forthcoming). “Survival of the Fittest: How Competitive Service Overlap and Retail Format Impact Incumbents’ Vulnerability to New Entrants”. Journal of Retailing.
  • Saboo, A. R., Sharma, A., Chakravarty, A., Kumar, V., (forthcoming). “Influencing Acquisition Performance in High Technology Industries: Role of Innovation and Relational Overlap”. Journal of Marketing Research.
  • Van Doorn, Jenny, Mende, Martin, Noble, Stephanie M., Hulland, John, Ostrom, Amy L., Grewal, Dhruv, Peterson, J. Andrew, (forthcoming). “Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences”. Journal of Services Research.