Department of Marketing

Select Publications
2004-2009

Ahearne, M., MacKenzie, S. B., Podsakoff, P. M., Mathieu, J. E., & Lam, S. K. (2009). "The role of consensus in sales team performance." Journal of Marketing Research, forthcoming.

Brown, S. P. & Lam, S. K. (2008). "A meta-analysis of relationships linking employee satisfaction to customer responses." Journal of Retailing, 84: 243-255.

Carroll, B.A., & Ahuvia, A. (2006). "Some antecedents and outcomes of brand love." Marketing Letters, 17: 79-89.

Drenten, J.,Peters, C. O., Leigh, T. W. & Hollenbeck, C. R. (2009). "Not just a party in the parking lot: An exploratory investigation of the motives underlying the ritual commitment of football tailgaters". Sports Marketing Quarterly, 18: 92-106.

Im, S., Mason, C. H., & Houston, M. B. (2007). "Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness." Journal of the Academy of Marketing Science, 35: 63-75.

Kumar, P. (2005). "The competitive impact of service process improvement: Examining customers' waiting experiences in retail markets." Journal of Retailing, 81: 171-180.

Kumar, P. (2005). "The impact of co-branding on customer evaluation of brand counter-extensions." Journal of Marketing, 60: 1-18.

Kumar, P. (2005). "Brand counter-extensions: The impact of extension success versus failure." Journal of Marketing Research, 42: 183-194.

Leigh, T. W., Peters, C., & Shelton, J. (2006). "The consumer quest for authenticity." Journal of the Academy of Marketing Science, 31: 1-13.

Lurie, N. H. & Mason, C. H. (2007). "Visual representation: Implications for decision making." Journal of Marketing, 71: 160-177.

Morgan, N., Vorhies, D. and Mason, C. H. (2009). "Market orientation, marketing capabilities, and firm performance," Strategic Management Journal, 30: 909-920.

Neslin, S.A., Gupta, S., Kamakura, W., Lu, J. & Mason, C. H. (2006). "Defection detection: Measuring and understanding the predictive accuracy of customer churn models." Journal of Marketing Research, 43: 204-211.

Plouffe, C., Williams, B., & Leigh, T. W. (2005). "Who's on first? Stakeholder differences in customer relationship management and the elusive notion of shared understanding." Journal of Personal Selling and Sales Management, 25(4): 323-338.

Ramaseshan, B., Bejou, D., Jain, S. C., Mason, C. H. & Pancras, J. (2006). "Issues and perspectives in global customer relationship management." Journal of Service Research, 9: 195-207.

Tanner, J.F., Leigh, T. W., Moncreif, W., Hearne,M.A., & Mason, C. H. (2005). "Customer relationship management: Its dimensions and impact on customer outcomes." Journal of Personal Selling and Sales Management, 25:169-180.

Thompson, S., & Sinha, R.K. (2008). "Brand communities and new product adoption: The influence and limits of oppositional loyalty." Journal of Marketing. 72: 65-80.

Wieseke, J., Ahearne, M., Lam, S. K., & Van Dick, R. (2009). "The role of leaders in internal marketing." Journal of Marketing, 73: 123-145.