Research Articles
Department of Marketing
Select Publications
2000-2006
Ahuvia, A., & Carroll, B.A. Forthcoming. "Consumer culture theory and lifestyle segmentation." Innovative Marketing.
Brown, S.P., Leigh, T.W., & Jones, E. 2005. "The attenuating effect of role overload on the relationship linking self-efficacy and goal level to sales performance." Journal of Applied Psychology, 90(5).
Carroll, B.A., & Ahuvia, A. 2006. "Some antecedents and outcomes of brand love." Marketing Letters, 17 (April): 79-89.
Du, R., & Kamakura,W. 2006. "Household lifecyles and lifestyles in the United States." Journal of Marketing Research, 43: 121-132.
Du, R., Lee, E., & Staelin, R. 2005. "Bridge, focus, attack, or stimulate: Retail category management strategies with a store brand. " Quantitative Marketing and Economics, 3: 393-418.
Fernandez, P., & Friedmann, R. 2005. "Seis razones para un nuevo mix de marketing." Harvard Business Review, America Latina, July.
Geissler, G., Zinkhan, G.M., & Watson, R.T. 2006. "The influence of home page complexity on consumer attitudes and purchase intent." Journal of Advertising, 35(2): 69-80.
Griffiths, J., & Grover, R. 2005. "Setting the stage for creative new products: Investigating the idea fruition process." Journal of the Academy of Marketing Science, 34(1): 27-39.
Grover, R., & Vriens, M (Eds.) 2006. Handbook of marketing research. Los Angeles, CA.
Kumar, P. 2005. "The competitive impact of service process improvement: Examining customers' waiting experiences in retail markets." Journal of Retailing, 81 (3): 171-180.
Kumar, P. 2005. "The impact of co-branding on customer evaluation of brand counter-extensions." Journal of Marketing, 60 (3): 1-18.
Kumar, P. 2005. "Brand counter-extensions: The impact of extension success versus failure." Journal of Marketing Research, 42 (2): 183-194.
Leigh, J., Zinkhan, G.M., & Swaminathan, V. 2006. "Advertising recall and advertising recognition." Journal of Advertising, 35(1): 105-122.
Leigh, T.W., & Tanner, J. 2005. "Introduction: JPSSM Special Issue on Customer Relationship Management." Journal of Personal Selling and Sales Management. Fall, 25 (4): 259-262
Leigh, T.W., Peters, C., & Shelton, J. 2006. "The consumer quest for authenticity." Journal of the Academy of Marketing Science. 31 (4): 1-13.
MacInnis, D.J., & Patrick, V.M. 2006. "A spotlight on affect: The role of affect and affective forecasting in self-regulation and impulse control." Journal of Consumer Psychology, 16(3): 224-231.
MacInnis D.J., Patrick, V.M., & Park, C.W. 2005. "Looking through the crystal ball: The role of affective forecasting and misforecasting in consumer behavior." Review of Marketing Research, 2: 43-79.
Morrman, C., Du, R., & Mela, C. 2005. " The effect of standardized information on firm survival and marketing strategies." Marketing Science, 24: 263-274.
Pan, Y., & Zinkhan, G.M. Forthcoming. "Determinants of retail patronage: A meta-analytical perspective." Journal of Retailing.
Patrick, V.M.,.& MacInnis. D.J. Forthcoming. "Why feelings stray: Affective misforecasting drivers of consumer satisfaction." Advances in Consumer Research.
Patrick, V. M., MacInnis, D.J., & Park, C.W. Forthcoming. "Not as happy as I thought I'd be: Affective misforecasting and product evaluations." Journal of Consumer Research.
Patrick, V. M., & Park, C.W. Forthcoming. "When to pay? The role of transaction-specific characteristics and consumer motivations in preferences for payment timing." Journal of Retailing, 82 (3).
Plouffe, C., Williams, B., & Leigh, T.W. 2005. "Who's on first? Stakeholder differences in customer relationship management and the elusive notion of shared understanding." Journal of Personal Selling and Sales Management, 25(4): 323-338.
Song, J.H., & Fox, R.J. 2005. "A note of caution applying basic latent class analysis." Marketing Bulletin, 16(6).
Tanner, J.F., Leigh, T.W., Moncreif, W., Hearne,M.A., & Mason, C. 2005. "Customer relationship management: Its dimensions and impact on customer outcomes." Journal of Personal Selling and Sales Management, 25(2):169-180.
