Curriculum Vitae:
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Address:
117 Brooks Hall
Athens, GA 30602
Email
Office Phone:
706.542.4531
|
Son K. Lam
Assistant Professor
Department of Marketing and Distribution [ Website ]
Coca-Cola Center for Marketing Studies [ Website ]
At Terry Since 2009
Education:
| Ph.D., University of Houston, Marketing | | (2009) |
Prior Professional Positions:
| BINHTIEN Imex Corp. Pte., Ltd., Export Department, Export Manager, Senior Training Executive, New Product Development Coordinator |
|
1996 to
2003 |
Research Interests:
| Customer-Brand Identification, Sales management, Relationship marketing, Internal marketing |
Area of Expertise:
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Organizational Identification, Hierarchical linear modeling, Sales management, Meta-analysis
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Awards:
| 2009, Dean's Award for Academic Excellence, Bauer College of Business, University of Houston |
| 2009, Honorable Mention, Dissertation Proposal, Society for Consumer Psychology |
| 2008, 1st Prize Winner, Dissertation Proposal, AMA Relationship Marketing SIG and the Center for Business and Industrial Marketing of Georgia State University |
| 2008, 1st Prize Winner, Dissertation Proposal, Emory Marketing Institute |
| 2008, 2nd Prize Winner, Dissertation Proposal, ACR/Sheth Foundation |
Selected Publications:
Journal Articles
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Ahearne, Michael, Scott B. MacKenzie, Philip M. Podsakoff, John E. Mathieu, and Son K. Lam (Forthcoming) .
"The Role of Consensus in Sales Team Performance."
Journal of Marketing Research,
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Ahearne, Michael, Son K. Lam, John E. Mathieu, and Willy Bolander (Forthcoming) .
"Why Are Some Salespeople Better at Adapting to Organizational Change."
Journal of Marketing,
|
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Wieseke, Jan, Michael Ahearne, Son K. Lam, and Rolf van Dick (2009) .
"The Role of Leaders in Internal Marketing."
Journal of Marketing,
73 (April),
pp. 123-145.
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Brown, Steven P. and Son K. Lam (2008) .
"A Meta-Analysis of Relationships Linking Employee Satisfaction to Customer Responses."
Journal of Retailing,
84 (3),
pp. 243-255.
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Service:
University
| 2009 to Present, Faculty Advisor, UGA, Master in Marketing Research Program |
Professional
| 2009 to Present, Ad hoc Reviewer, Journal of Marketing Research |
| 2009 to Present, Ad hoc Reviewer, Journal of Marketing |
Courses:
| MARK4900 Strategic Marketing |
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