Address:
133 Brooks Hall
Athens, GA 30602
Email
Office Phone:
706.542.3776
|
Charlotte Mason
Dept. Head, Director and Professor
Department of Marketing and Distribution [ Website ]
Coca-Cola Center for Marketing Studies [ Website ]
At Terry Since 2008
Education:
| PhD, Stanford University, Business | | (1985) |
| M.S., Stanford University, Statistics | | (1984) |
| M.S., Stanford University, Industrial Engineering | | (1978) |
| B.S., Stanford University, Industrial Engineering | | (1977) |
Prior Professional Positions:
| University of North Carolina, Kenan-Flager Business School, |
|
1985 to
2008 |
| Duke University, Fuqua School of Business, Adjunct Professor |
|
2002 to
2002 |
| Procter & Gamble, , Management Scientist |
|
1978 to
1981 |
Area of Expertise:
|
Customer Relationship Management, Marketing Analytics, Direct Marketing
|
Awards:
| 1996, Best Interdisciplinary Paper, Decision Sciences Institute |
| 1996, Chan K. Hahn Best Paper Award, Academy of Management |
| 1996, Outstanding Reviewer, Journal of Marketing |
| 1990, Doctoral Program Teaching Award, University of North Carolina |
| , MBA Master Teacher, University of North Carolina |
Editorial Appointments:
| 2005 to Present, Advisory Board, Journal of Relationship Marketing |
| 1997 to Present, Editorial Board, Journal of the Academy of Marketing Science |
| 1993 to 2003, Editorial Board, Journal of Marketing Research |
| 1990 to 1999, Editorial Board, Journal of Marketing |
Selected Publications:
Books
|
Mason, Charlotte and william D. Perreault, Jr.
"The Marketing Game! ."
McGraw-Hill Irwin,
(2002),
|
Journal Articles
|
Lurie, Nicholas H. and Charlotte H. Mason .
"Visual Representation: Implications for Decision Making."
Journal of Marketing,
71,
(January 2007),
pp. 160-177.
|
|
Im, Subin, Charlotte H. Mason and Mark B. Houston .
"Does Innate Consumer Innovativeness Relate to New Product/Service Adoption Behavior?: The Intervening Role of Social Learning via Vicarious Innovativeness."
Journal of the Academy of Marketing Science,
35,
(2007),
pp. 63-75.
|
|
Neslin, Scott A., Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte H. Mason .
"Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models."
Journal of Marketing Research,
43,
(2006),
pp. 204-211.
|
|
Ramaseshan, B., David Bejou, Subhash C. Jain, Charlotte H. Mason and Joseph Pancras .
"Issues and Perspectives in Global Customer Relationship Management."
Journal of Service Research,
9,
(2006),
pp. 195-207.
|
|
Mason, Charlotte H. .
"Tuscan Lifestyles: Assessing Customer Lifetime Value,”."
Journal of Interactive Marketing,
17,
(2003),
pp. 54-60.
|
|
Im, Subin, Barry L. Bayus and Charlotte H. Mason .
"An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics and New Product Adoption Behavior."
Journal of the Academy of Marketing Science,
31,
(2003),
pp. 61-73.
|
|
Menor, Larry J., Aleda V. Roth and Charlotte H. Mason .
"Agility in Retail Service Management: A Numerical Taxonomy of Strategic Service Groups."
Manufacturing and Service Operations Management,
3,
(2001),
pp. 273-292.
|
|
Lee, Yih Hwai and Charlotte H. Mason .
"Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy and Humor."
Journal of Consumer Research,
26,
(1999),
pp. 156-169.
|
|
Hodge, Sharon K. and Charlotte H. Mason .
"Work versus Windfall: An Exploration of Savings on Subsequent Purchase."
Marketing Letters,
6,
(1995),
pp. 91-100.
|
|
Mason, Charlotte H. and William D. Perreault, Jr .
"Collinearity, Power, and Interpretation of Multiple Regression Analysis."
Journal of Marketing Research,
28,
(1991),
pp. 268-280.
|
|
Lefkoff-Hagius, Roxanne and Charlotte H. Mason .
"The Roles of Characteristic, Benefit, and Imagery Attributes in Judgments of Similarity and Preference."
Journal of Consumer Research,
20,
(1993),
pp. 100-110.
|
|
Mason, Charlotte H .
"New Product Entries and Product Class Demand."
Marketing Science,
9,
(1990),
pp. 58-73.
|
|
Srinivasan, V. and Charlotte H. Mason .
"Nonlinear Least Squares Estimation of New Product Diffusion Models."
Marketing Science,
5,
(1986),
pp. 169-178.
|
Service:
Professional
| 2008 to Present, Member, AMA Academic Council |
Courses:
| MARK7980 Marketing Strategy |
| MARK7990 Marketing Analytics |
|
