Faculty & Staff at Terry

Faculty Profile

Roberto (Bobby) Friedmann
Curriculum Vitae:
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Address:
121 Brooks Hall
Athens, GA 30602

Email

Office Phone:
706.542.3768
Roberto (Bobby) Friedmann  
Associate Professor
Department of Marketing and Distribution [ Website ]

At Terry Since 1984
Personal Website: http://bfriedma.myweb.uga.edu

Education:

Ph.D., University of Kansas, Marketing  (1986)
MBA, University of Kansas, Business  (1980)
B.S., University of Kansas, Business and Economics  (1977)

Research Interests:

Marketing Strategy ( domestic and international), Product meaning, Brand Management, Brand Meaning

Area of Expertise:

Marketing Strategy, International Marketing

Courses:

MKT 4700 International Marketing
MKT 4900 Marketing Strategy
MKT 7510 Marketing Management
MKT 7980 Strategic Marketing
MKT 7930 Global Marketing strategy