Know and Grow - How Getting to Know Your Current Customers Can Transform Your Business

Michael Anderson and Steve Goodroe
October 21, 2010
Download (MP3 | 19.2 MB)
Running Time: 41 min 55 sec
Listed in: Terry Sound Business, Terry Third Thursday

Michael Anderson is the vice president for client leadership with dunnhumby USA, a marketing analytics firm formed through a joint venture of the Kroger Co. and London-based dunnhumby.

Steve Goodroe joined The Procter & Gamble Company after graduating from Terry College in 1971. Over the course of a thirty-year career with P&G, he had the opportunity to live and work in North America, Europe, and Asia. Steve spent the first part of his career in various sales and marketing roles in the U.S. His first international assignment was as Sales Director of the United Kingdom in 1984. In 1994, Steve was named Vice President-Customer Business Development, Asia, with overall responsibility for P&G sales and business development in 17 countries, including China, India, and Japan.

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