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Terry College of Business

Georgia’s flagship business school, founded in 1912

Episode: Terry Third Thursday: James Rubright

Differentiated Strategy, Differentiated Results

Terry Sound Business
October 20, 2011
Download (MP3 | 25.3 MB)
Running Time: 55 min 13 sec
Listed in: Terry Sound Business, Terry Third Thursday

James A. Rubright is Chairman and Chief Executive Officer of RockTenn (NYSE:RKT), one of North America’s leading manufacturers of paperboard, containerboard and consumer and corrugated packaging. After the first ten years of Rubright’s leadership, RockTenn underwent a transformation that made it the most profitable company in the industry measured by return on sales. In 2011, RockTenn acquired Smurfit-Stone Container Corporation, the second largest producer of containerboard and corrugated packaging in North America. The acquisition tripled RockTenn’s size to approximately $10 billion in revenues and 26,000 employees in the United States, Canada, Mexico, Chile and Argentina. Before joining RockTenn as CEO in 1999, he served as Executive Vice President of Sonat, Inc., a diversified energy company headquartered in Birmingham, Alabama. At Sonat, Rubright was the head of Sonat’s interstate natural gas pipeline and energy marketing businesses. Prior to 1994, he was a partner in the law firm of King & Spalding.

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