Our Marketing PhD program is designed to develop a deep understanding of the marketing domain and build strong empirical research skills in econometrics, psychometrics and statistics. By working one-on-one with award-winning faculty who conduct rigorous and relevant research and publish in the top academic journals, marketing PhDs are well equipped for research and teaching positions.

A recent study listed three of the department’s faculty members among the fifty most productive academic marketing researchers in the world for the period 2009-2013. The same study also listed two of the faculty members in the top 10 of the most productive academic researchers in the world for the American Marketing Association publications in the five year period 2009-2013.

Doctoral students work with faculty on all phases of the research process—from research question formulation, theorizing, research design, analysis to writing up the study. The culture is collegial and informal, with students viewed as colleagues and coauthors. Moreover, students are encouraged to work with multiple faculty, not just their chosen advisor or dissertation chair.

Student Profile

What kind of students are we looking for?

Marketing decisions are increasingly driven by the availability of rich, real-time and high volume data on consumer behavior, marketing decisions, competitive actions etc. This allows academic researchers to conduct research in data rich environments. While such data provides the opportunity, researchers need to have the ability to be creative about identifying marketing research problems, think deeply about solutions and have the passion, commitment and persistence to identify interesting and novel hypotheses and test them with strong empirical analysis. The empirical methods to be utilized will be driven by the research question and include experimental, cross-sectional and panel data based econometrics. Simultaneously, written and spoken communication skills continue to be important requirements as they are critical to disseminate the knowledge created through the research process.

Consequently, the department looks for the following traits in PhD students:

  • Motivated, excited and intellectually curious about problems and issues
  • Disciplined and committed to think deeply about research problems and solutions
  • A willingness to learn econometric, psychometric and statistical skills
  • Creative problem solvers
  • Business experience useful, but not an requirement

Concentrations

Consumer behavior research focuses on how consumers decide what and how much to consume and how consumers integrate different pieces of information (both consciously and unconsciously) to make predictions and judgments about their environment and target stimuli to inform their consumption decisions. Consumer behavior students take additional courses in psychology and sociology.

Marketing strategy research focuses on the components of marketing capabilities and resources such as brands, consumer relationships, innovation, sales force management and their impact on brand, business unit, customer, firm and sales force and salesperson performance. Marketing strategy students typically take additional courses in economics, econometrics and statistical methods as well courses in corporate finance, management strategy, sociology and social psychology.

Prerequisites

Applicants should have six (6) hours of calculus. Students not having sufficient background in integral and differential calculus must meet this requirement in the first semester of enrollment.

Typical Course Sequence

For Consumer Behavior Track

  Fall Spring Summer
Year 1
  • Marketing Department Seminar (MARK 9550 Consumer Behavior I or MARK 9450 Marketing Strategy I)
  • PSYC 6100 Cognitive Psychology
  • PSYC 6200 Advanced Social Psychology
  • POLS 7012 Introduction to Political Methodology
  • PSYC 6420 Advanced Experimental Psychology
  • Marketing Department Seminar (MARK 9550 Consumer Behavior I or MARK 9450 Marketing Strategy I)
  • Marketing Department Course (MARK 9650 Multivariate Methods)
  • PSYC 6160 Sensory Psychology
  • PSYC 6430 Applied Regression Methods in Psychology
  • First Year Paper
  • Elective
Year 2
  • Marketing Department Seminar (MARK 9560 Consumer Behavior II or MARK 9480 Marketing Strategy II)
  • PSYC 6250 Psychometrics
  • PSYC 8240 Judgment and Decision Making
  • POLS 8501 Advanced Quantitative Methods I – Discrete Choice
  • Marketing Department Seminar (MARK 9560 Consumer Behavior II or MARK 9480 Marketing Strategy II)
  • Marketing Department Course (MARK 9700 Marketing Models)
  • SOCI 6220 Development of Sociological Theory
  • PSYC 8000 Advanced Topics in Psychology
  • Comprehensive Examination
  • Second Year Paper
Year 3
  • Comprehensive Examination
  • Oral Marketing Candidacy Exam
  • Assuming the passing of comprehensive exams, acceptable departmental evaluations, and the approval of the Associate Dean, PhD students are put on a five year track. Year 3 is then focused on continuing to make progress on existing research projects while beginning lead-authored work.
  • Dissertation Research
  • Dissertation Research
Year 4
  • Dissertation Research
  • Individual Research Interest
  • Elective
  • Defend Dissertation Proposal
  • Individual Research Interest
  • Elective
  • Dissertation Research
Year 5
  • Prepare for AMA job interviews (AMA Summer Educators' Conference)
  • Final Dissertation Defense
 

All the marketing departmental courses are required courses. Electives chosen will need the approval of the Graduate Coordinator


For Marketing Strategy Track

  Fall Spring Summer
Year 1
  • Marketing Department Seminar (MARK 9450 Marketing Strategy I or MARK 9550 Consumer Behavior I)
  • ECON 8010 Microeconomics
  • ECON 8110 Econometrics I
  • POLS 7014 Intermediate Political Methodology
  • Marketing Department Seminar (MARK 9450 Marketing Strategy I or MARK 9550 Consumer Behavior I)
  • Marketing Department Seminar (MARK 9650 Multivariate Methods)
  • ECON 8120 Econometrics II
  • POLS 8501 Advanced Quantitative Methods
    OR
    ECON 8020 Microeconomics II
  • First Year Paper
  • Elective
Year 2
  • Marketing Department Seminar (MARK 9480 Marketing Strategy II or MARK 9560 Consumer Behavior II)
  • ECON 8130 Econometrics III
  • Elective
  • Elective
  • Marketing Department Seminar (MARK 9480 Marketing Strategy II or MARK 9560 Consumer Behavior II)
  • Marketing Department seminar (MARK 9700 Marketing Models)
  • Elective
  • Elective
  • Comprehensive Examination
Year 3
  • Comprehensive Examination
  • Oral Marketing Candidacy Exam
  • Assuming the passing of comprehensive exams, acceptable departmental evaluations, and the approval of the Associate Dean, PhD students are put on a five year track. Year 3 is then focused on continuing to make progress on existing research projects while beginning lead-authored work.
  • Dissertation Research
  • Dissertation Research
Year 4
  • Dissertation Research
  • Individual Research Interest
  • Elective
  • Defend Dissertation Proposal
  • Individual Research Interest
  • Dissertation Research
Year 5
  • Prepare for AMA job interviews (AMA Summer Educators' Conference)
  • Final Dissertation Defense
 

All the marketing departmental courses are required courses. Electives chosen will need the approval of the Graduate Coordinator