Our Marketing PhD program is designed to develop a deep understanding of the marketing domain and build strong empirical research skills in econometrics, psychometrics and statistics. By working one-on-one with award-winning faculty who conduct rigorous research and publish in the top academic journals, marketing PhDs are well equipped for research and teaching positions.
Prerequisites
Applicants should have six (6) hours of calculus. Students not having sufficient background in integral and differential calculus must meet this requirement in the first semester of enrollment.
Typical Course Sequence
Fall
Spring
Summer
Year 1
Marketing Department Seminar (Consumer Behavior I or Marketing Strategy I)
Microeconomics
Econometrics I
Applied Regression or Experimental Design
Marketing Department Seminar (Consumer Behavior I or Marketing Strategy I)
Econometrics II
Multivariate Methods
Microeconomics II or Psychology Seminar
First Year Paper
Elective
Year 2
Marketing Department Seminar (Consumer Behavior II or Marketing Strategy II
Econometrics III
Elective
Elective
Marketing Department Seminar (Consumer Behavior II or Marketing Strategy II)
Marketing Models
Elective
Elective
Comprehensive Examination
Second Year Paper
Year 3
Comprehensive Examination
Oral Marketing Candidacy Exam
Dissertation Research
Elective
Defend Dissertation Proposal
Prepare for AMA job interviews (AMA Summer Educators' Conference)