Author: Matt Waldman

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Stan Sthanunathan, Vice President- Marketing Strategy & Insights at the Coca-Cola Company (middle) speaks with Sundar Bharadwaj (right), the Coca Cola Company Chair Professor of Marketing, at the 30th anniversary of the Masters of Marketing Research progr
Stan Sthanunathan, Vice President- Marketing Strategy & Insights at the Coca-Cola Company (middle) speaks with Sundar Bharadwaj (right), the Coca Cola Company Chair Professor of Marketing, at the 30th anniversary of the Masters of Marketing Research progr

Things needed for a great birthday party: gifts, games, food, cocktails and most of all, scintillating company. Based on this criterion, the Terry Master of Marketing Research Program’s 30th anniversary celebration and research summit held in Athens on November 13-14 was by all accounts a raging success. View photo gallery »

Celebrating both the 30th anniversary of the MMR Program’s first graduating class and the 25th anniversary of the founding of the Coca-Cola Center for Marketing Studies, 160 research professionals, MMR alumni, Terry faculty, and current MMR students spent Monday of the 14th at the Classic Center interacting with industry leaders and then capped off the summit with a reception and gala dinner.

Speakers included Stan Sthanunathan, vice president of marketing strategy and insights for The Coca-Cola Company; Merrill Dumbrow, president and CEO of M/A/R/C Research; Niels Schillewaert, co-founder and managing partner of Insites Consulting; Charles Guilbeau, vice president of strategy and insights for Anheuser-Busch; Lisa Courtade (MMR ‘92) senior director of global insights for Merck; and Jeffrey Henning, CMO of Affinnova, Inc.

The event also included a meeting of the MMR Advisory Board and a career fair to give current Terry MMR students an opportunity to network with prospective employers, but the highlight of the celebration was the research summit where attendees had the privilege of having industry thought leaders share enlightening, inventive, and often inventive presentations on the future of marketing research that included Henning engaging the audience in an interactive game of Clue to make his point.

The summit closed with UGA MMR Alumni Association president Chris Miller (MMR ‘91) leading a panel discussion that offered advice based on shared experiences on how to be invaluable employees in these changing times. It was a fitting birthday celebration for a program that continues to educate and inspire students, alumni, and industry professionals.