Published

Kelli Wade
Kelli Wade, 2013 MBUS Graduate

How did you decide that you wanted to be involved in the music business?Did you always know that was where you wanted to be?

No. I did not always know it was where I wanted to be. I always wanted to go to Georgia, so when I was a high school senior trying to figure out what I wanted to be involved in at UGA, I stumbled across the MBUS program. I have always been obsessed with finding new music and I sang and played the piano growing up, but I knew making music wasn't for me as far as a career goes. The music industry was something I hadn't thought about before, but it seemed like a way I could still be involved with music, and a good fit for me!

Where do you currently work? How did you get to where you are now?

I work at Universal Music Group. I was a college rep for the same company my senior year at UGA. During my time doing that, I tried to stand out by thinking outside the box on assigned projects, being responsive and active, and offering extra help where I was able. There were a lot of reps across the country, so I tried to be one that my superiors knew and remembered.

What does a typical day look like for you? If there’s no such thing as a typical day, what’s an example of one of the crazier days you’ve experienced?

No two days are the same, but basically day to day I try to initiate and foster partnerships between our artists and relevant brands or lifestyle outlets in order to most effectively promote the artist's upcoming release. That includes a lot of research, networking, creative brainstorming, communication back and forth, and execution of promotions.

What was your favorite part about being in the Music Business Program?

My favorite part of the program is the encouragement/requirement of students to have internships. All classes have lectures and books, but I think the real world experience is what makes the MBUS program so well rounded.

What advice can you give to someone looking to get involved in the music industry?

Be hungry, go beyond what is asked of you, and don't ever burn any bridges. You never know who can help you one day.