Published

Charlotte Mason speaks with guest speaker Timothy Adams of Macys, Inc. (right) and former ILA director Dale Gauthreaux (center).
Charlotte Mason speaks with guest speaker Timothy Adams of Macys, Inc. (right) and former ILA director Dale Gauthreaux (center).

University of Georgia marketing professor Charlotte H. Mason has been appointed to the C. Herman and Mary Virginia Terry Chair of Business Administration at the Terry College of Business.

Mason, who heads the Marketing Department and Master of Marketing Research Program, will officially assume the title May 1.

“Charlotte has demonstrated continued excellence in research throughout her career, staying remarkably productive while leading the Marketing Department and its Master of Marketing Research program,” said Terry College Dean Robert T. Sumichrast. “Her appointment to the Terry Chair reflects her widespread reputation for top-quality research, her enthusiasm and effectiveness as an instructor, and her service to the university.”

Mason, an expert on marketing analytics, customer relationship management and direct marketing, has been at Terry since 2008. Prior to that, she served as a faculty member of the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

She holds four degrees from Stanford University: a Ph.D. in business, a master’s degree in statistics, a second master’s degree in industrial engineering and engineering management, and a bachelor’s degree in industrial engineering.

The winner of the Terry College’s MBA Teacher of the Year Award in 2010, Mason also serves on several editorial boards, including the advisory board of the Journal of Relationship Marketing and the editorial review board of the Journal of the Academy of Marketing Science.

Colloquially known as the “Terry Chair of Marketing,” the position was established in 1993 through a grant from C. Herman and Mary Virginia Terry. Its purpose is to enrich the college’s research, teaching and service.