Author: Ray Glier


Moore (right) with jobTopia partner Bryan Cascarano and “Inside Edition” host Deborah Norville at this year's Bulldog 100 dinner.
Moore (right) with jobTopia partner Bryan Cascarano and “Inside Edition” host Deborah Norville at this year's Bulldog 100 dinner.

Prospects who come through Anthony Moore’s door wearing a fashionable suit and brandishing a bright smile better have substance to go with their style because even the most-polished job candidates get a razor-close inspection from Moore, founder and president of jobTopia. Moore (BBA ’92) wants to match talented job-seekers with clients who have personnel needs. But he is extremely vigilant about the way he carries out the match-making.

Moore founded jobTopia in 2007 as a finance/accounting recruitment firm, but expanded into IT when the recession loomed. The company’s compound growth was 350 percent from 2008–10 and it ranked it No. 1 on the most recent Bulldog 100, which is a UGA Alumni Association-sponsored list of the fastest-growing UGA owned/operated business based on gross revenue over the past three years.

Moore is assisted in his endeavors by business partner Bryan Cascarano and their IT directors, Betsy Robinson (BBA ’04) and Joanna Thompson Ferrier.

“I have over 15 years experience in executive search and placement — plus a background in accounting and finance from school—so it is easier to play detective when you have some understanding,” says Moore. “After meeting hundreds of people, you really begin to know who has the substance and who doesn’t. That’s what the client relies on us for—are these people who they say they are?”

They key to jobTopia’s growth in a wobbly economy, according to Moore, was hiring Robinson and Ferrier, who gave the company traction in the IT space. Moore is an entrepreneur and Cascarano is the operations chief. But Robinson and Ferrier spurred growth when companies stopped hiring accounting and finance professionals and were looking mainly for IT professionals.

While the national unemployment rate is hovering around 8½ percent, Moore believes it is more like 11½ percent because of people who have stopped looking for jobs. In comparison, the unemployment rate among IT professionals is closer to 3 percent. If a recruiter crosses somebody off the list, that candidate might parachute safely into a position through the help of another search firm. But jobTopia will take that risk. The mistake it does not want to make is placing a professional and having it become a bad fit.

“They understand my business very well…they understand our company’s culture,” says Deonne Decker, senior director with Cbeyond. “They understand my own group, they go from the company level all the way down to my team. They know exactly what my team does and how they fit into the overall corporate strategy and the kinds of people I like. I haven’ found that other recruiting companies go to that level to understand their client's needs as far as jobTopia does.”

Moore hustles to make sure he knows his client’s needs, which is something embedded into his background. He runs half-marathons and is the son of parents who sang and danced on Broadway. Tom and Lynne Moore were entrepreneurs who started a ballet school in Atlanta following their stage careers, and they passed that entrepreneurial spirit on to their son, a 1986 graduate of Riverwood High School in north Atlanta.

“JobTopia has a purpose-driven, not money-driven culture,” says Moore. “There are 13 of us and that is one of the core principles of the company. What better kind of a business can you be in where you are helping a client solve a problem, you are helping a professional better themselves in their career, and you get paid. It’s one of the few win-win-wins.”