Author: Bruce Burch


A day-long slate of panel discussions and seminars with prominent music industry professionals, organized by the University of Georgia's Music Business Certificate Program in conjunction with AthFest, will take place on Saturday, October 20, from 12:30 pm to 5:00 pm in room 101 of UGA's Student Learning Center. The times, guest speakers and topics of the panels are:

Keynote Speaker (12:30-1 pm): Jeff Hoffman, a member of the founding executive team of and now chairman and CEO of Black Sky Entertainment. The title of his talk is "You CAN Make It in the Entertainment Business - Keys to Success."

"Music And Money - How to Make It and What To Do With It When You Do" (1:15-2:45 pm): Panelists are Rick Baker, first vice president with Merrill Lynch Private Banking; Giti Khalsa of Smith Barney in Orlando and former member of the band Seven Mary Three; Marcus Matthews, CEO and co-founder of Blue Heat Games; Rasheed Muhammad with SunTrust's Private Wealth Management Sports and Entertainment Specialty Group in Atlanta; Scott Freeman, author and an editor at Creative Loafing; and Cappriccieo Scates of performing rights organization SESAC.

"Deal or No Deal-Major, Indie, or DIY?" (3-4:30 pm): Panelists are Omara Harris, entertainment attorney; Chad Denney, general manager, Degy Booking International, Scott Keniley, entertainment attorney, Keniley Law Firm; George Howard, of Loyola University and Berklee College of Music and; Paul Diaz of Tree Sound Studios and Tree Leaf Music.

Post Panel Speaker (4:30-5 pm): JaWar, author and motivational speaker, will talk about "Monetizing Your Web Presence."

The University of Georgia's Music Business Program was inaugurated in January 2006 as an interdisciplinary certificate program, organized and operated by the university's Terry College of Business and the Hodgson School of Music. Students take seven classes, a mix of basic business and music courses, including the Music Business I and II courses designed by the program's co-directors, Bruce Burch and Steve Dancz.

In addition to guest lectures from prominent figures in the music industry, students gain real-world music industry experience through internships with record labels, promoters, studios and other companies. Students are also asked to find local artists with potential and promote them through their Student-Run Record Labels.

For more information about UGA's Music Business Program, visit www.terry.uga/musicbusiness.

AthFest's mission is to educate citizens and visitors about music and arts in the Athens area. The AthFest Music Festival has been named a Southeastern Tourism Society "Top 20 Event" three times, as well as "Festival of the Year" by the Georgia Convention and Visitors Bureau, and "Best Economic Restructuring Public-Private Partnership" by the Georgia Department of Industry, Trade and Tourism.

AthFest 2008 is scheduled for June 18-22. For more information about AthFest, visit or call 706-548-1973.