On March 1 the Professional Entertainment and Sports Association at the Terry College of Business will host the fourth annual PESA Summit. Sponsored by The Atlanta Hawks, Grammy U and Turner, the event is an array of panels and workshops exploring business trends and issues within the television, film, fashion, music and sports industries.
The event is open to the public and free to PESA members. The cost is $15 for UGA students (free for PESA student members) and $20 for non-UGA students. Business professional attire is encouraged.
The event will take place in Sanford Hall on from 9 a.m to 5 p.m. Our keynote speaker for the event is Jeffrey Genthner, General Manager at FOX Sports South/SportSouth.
Speakers and panelists will include industry professionals such as the vice president of marketing for the Atlanta Hawks, the vice president of operations at Bounce TV, the director of public relations at TBS, and more.
This year’s PESA Summit topics will include “The Business of Sports”, “Women in Entertainment”, “Marketing the Brand”, “All about the Music Business”, and more.