Athens, Ga. — Marketing professor John Hulland is the new Robert O. Arnold Professor of Business at the University of Georgia’s Terry College of Business.

Hulland joins the Terry College faculty from the Katz Graduate School of Business at the University of Pittsburgh, where he had been on the marketing faculty since 2001 and most recently directed the school’s doctoral program. In 2000, he was a visiting professor at the Wharton School. For 11 years prior to that, he served as a marketing professor at the University of Western Ontario’s Ivey School of Business.

“Professor Hulland is an accomplished empirical researcher and a versatile teacher,” said Charlotte Mason, head of the Terry College’s Marketing Department. “His teaching expertise is an excellent fit with the department’s needs — particularly for the graduate-level marketing courses we offer.”

Hulland has published nearly 30 papers in a wide range of academic journals, including the Journal of Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Studies, MIS Quarterly and the Strategic Management Journal. His research focuses on understanding and managing the relationship between marketing resources and an organization’s financial performance. He’s also studied how to improve the effectiveness of marketing and sales groups and their interactions within companies.

Hulland has taught marketing courses at all levels — from undergraduate to doctoral — and he has written 35 case studies. He also has extensive experience teaching in executive programs in the United States and overseas.

He currently serves on the editorial boards of several prominent academic journals. He has been named a “Best Reviewer” three times in his career, including by the Journal of the Academy of Marketing Science in 2010.

Notably, Hulland and new marketing faculty colleague Sundar Bharadwaj have been named the co-chairs of the 2012 Winter Marketing Educators’ Conference sponsored by the American Marketing Association.

Hulland’s appointment, which was confirmed by the University System of Georgia Board of Regents this spring, became effective Aug. 12.

Dean Robert T. Sumichrast said the Terry College has turned a major corner in its bid to restore faculty positions over the past two years. In 2010, 15 professors joined the business school faculty, most of them new assistant professors. This year, the hiring focus was on senior faculty like Hulland, with well-established academic records.

“Of the 10 new faculty members starting this fall, four of them will hold privately endowed chairs or professorships,” Sumichrast said. “It has been decades since the Terry College has been able to recruit such a large and distinguished group of faculty in back-to-back years.”

The endowment for the Robert O. Arnold Professor of Business was established in the 1980s with a gift from the Arnold Fund. It is named in memory of Robert Arnold, a 1908 graduate of UGA. Arnold once served as mayor of Athens and was chairman of the state Board of Regents at the time of UGA’s integration in the early 1960s.