Release Date: Tuesday, March 19, 2002

SRINIVAS REDDY APPOINTED DIRECTOR OF THE COCA-COLA CENTER FOR MARKETING STUDIES IN UGA'S TERRY COLLEGE OF BUSINESS

ATHENS, Ga. — Srinivas Reddy is the new director of the Coca-Cola Center for Marketing Studies in the University of Georgia's Terry College of Business.

"Dr. Reddy has been a key member of our marketing faculty for some years now. I am confident that his expertise and leadership will guide the center to new heights," said Dean P. George Benson.

The purpose of the Coca-Cola Center for Marketing Studies is to identify and develop new programs and methods which better serve the marketing community's needs for education and information. The Master of Marketing Research Program, a nationally recognized graduate program within the Terry College of Business, is administered by the center.

Reddy succeeds marketing professor Tom Leigh, who holds the Tanner Chair in Sales Management, as the center's director.

"The goal of the center is to effectively administer the several programs in place, recruit new students to participate and maintain support for the program internally and externally," said Reddy. "In the future we hope to expand the scope of research which will have a bearing on the activities of the center and enhance our continuing education programs."

Currently, Reddy is forging relationships with companies in several markets including, IBM, MandM Mars and Bristol-Myers-Squibb. He has arranged for nearly 20 students and several faculty members to conduct research projects with the participating companies.

Reddy's other initiatives for the center include facilitating the upcoming release of the center's first newsletter and creating avenues for the growth and expansion of the center's executive development program and other certificate programs.

Reddy has been a part of the marketing faculty in the Terry College for more than 10 years. He received his Ph.D. from Columbia University in 1983. Prior to joining the Terry College, Reddy taught at New York University, Columbia University and UCLA. In 1998, he taught as a visiting professor at Stanford University. Reddy has lectured at institutions in Holland, France, Italy and Singapore.

In recognition of his outstanding teaching skills, Reddy has been nominated twice — in 1999 and 2000 — as the MBA Teacher of the Year.

Reddy is an expert in new product development and competitive strategy involving new brands and services. He also is respected for his extensive research in the media and entertainment markets. Reddy is the founder of enLeague, the first startup funded by the Coca-Cola incubator Fizzion, and a founding director of Quantum National Bank, which currently has assets in excess of $100 million.

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