In a recent editorial, Terry marketing professor Piyush Kumar provides a new perspective on how to help Prime Minister Narendra Modi’s “Make in India” initiative, which aims to revitalize his country’s economy.
“The push for ‘Make in India’ is consistent with the prevailing belief that the global competition for dominance in manufacturing is not over,” writes Kumar and his co-author, Sridhar Seshardi, in The Hindu BusinessLine. “China has grown at a blistering pace not only because of its abundant supply of labour but also because of highly-conducive government policies and a robust management style that has helped Chinese manufacturers scale up and cost-down rapidly.”
Kumar and Seshardi note that India has been somewhat left out of the global supply chain.
“A nationwide improvement in manufacturing requires a dedicated and multidimensional approach,” they write. “The challenges include creating a favorable business landscape, closing administrative loopholes, upgrading the infrastructure, improving the availability of land, facilitating raising capital and minimizing state-wise variations in adoption and execution of policies.”
The full article is available online.