Chris Hanks, director of Terry's Entrepreneurship Program, gave an interview to The Startup Slingshot about the hows and whys of crafting a value proposition.
In the episode, Hanks discusses how a powerful value proposition can help businesses land investors and customers.
"I believe very strongly that when you start a business, there's got to be one thing that you do better than anybody else in the world," Hanks says in the interview. "What is that thing? What is it that, when people leave you, they remember that one thing that differentiates you from everybody else. That's what I think about when I think about value propositions."
The entire interview is available online as a YouTube video.