Published

Robert Bearden

In a roundup of advice from entrepreneurs across the nation, Investor's Business Daily quoted Terry Entrepreneur-in-Residence Robert Bearden. 

"[Startups are] unconstrained in their thinking, and that's what I love," he said. "If you cram a structured business-plan cookbook down their throats, they rightfully reject it."

To keep them on track, Bearden builds academic guardrails.He likes these questions that head off company crashes:

Where is your value proposition?

What's your differentiation?

How do you position yourself?

The full article is available free online.