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With Hispanic purchasing power expected to reach $1.5 trillion dollars by 2015, Hispanic marketing has become a hot topic across all U.S. businesses – especially for those in the telecommunications industry. Of particular interest to marketers are tech savvy next generation Hispanics. According to Selig Center for Economic Growth, 1 in 5 teens in the U.S. is Hispanic, and by 2020 their numbers are predicted to grow 62 percent compared to just 10 percent for the overall teen population.