Staff from the Terry's International Business Programs Office did not have to travel far to present at the summer 2015 conference of the Georgia Association of International Educators, which was held in Athens.
“A typical marketing strategy is iterative and cyclical. It should address resources, message, medium, and measures. A successful marketing plan will provide valuable insight with implications for future programming,” Alderman said.
More than 80 delegates from across the state attended the GAIE conference.