Published

Hiram Barksdale

Hiram Collier Barksdale Sr. (BBA ’48), a former student and professor of marketing at the Terry College, passed away July 20 in Jacksonville, Fla. He was 94.

A Georgia native, Barksdale became a nationally distinguished writer, lecturer and researcher after serving in the U.S. Army during World War II. He taught at Washburn and New York universities before joining the UGA faculty in 1965, where he became a Distinguished Professor of Marketing and department chairman. He also helped establish the PhD program in marketing at Terry. Prior to his academic career, Barksdale worked for the Advertising Research Foundation in New York City from 1952-1960. He retired from UGA in 1986.

During his academic career, Barksdale authored or co-authored more than 150 journal articles, research reports and book reviews. He taught courses on tax for 28 years, and was honored with the Terry College’s Distinguished Alumni Award, and was twice given the Outstanding Teacher Award by Beta Alpha Psi. He earned a bachelor’s degree at UGA, and both a master’s degree and PhD from NYU.

He is survived by his children, Hiram Collier Barksdale Jr., Beverly Barksdale, Sally Barksdale and Andrew Barksdale, and extended family. An interment with military honors was held Aug. 1 at Jacksonville National Cemetery in Florida following a private service. The family requests that memorials be made to the Terry College of Business.