Published

The winning ad, promoting research by Marie Mitchell.
The winning ad, promoting research by Marie Mitchell.

An advertisement promoting Terry College research, produced by the Office of Marketing and Communications, earned a Gold honor in the 2015 Collegiate Advertising Awards.

The advertisement showcased research by Management professor Marie Mitchell and was based on Norman Rockwell’s 1954 work “The Young Lady with the Shiner.” Instead of a young girl outside the principal’s office, Terry’s ad showed a professional woman outside the H.R. department as a reference to Mitchell’s research into bad employee behavior.

The Collegiate Advertising Awards is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools. The 2015 CAA program had more than 900 entries from across the United States representing a diverse plethora of educational facilities from small community colleges to very large schools and universities.

All submissions were reviewed and scored by a national panel of industry experts, with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for educational advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

The ad was a part of a series of Terry College research-based ads developed by associate editor Matt Waldman and the Office of Marketing and Communications.