Mike Wien, Founder, Specific Edge Institute, LLC speaks at Terry Third Thursday

“What is your Specific Edge? The Secrets to Leveraging Your Competitive Advantage in Today's Environment”

Mike Wien is enjoying an encore career as is a professional speaker after spending over 30 years in marketing leadership roles with Frito-Lay, Pepsi, CitiBank, Omni Hotels and Deloitte. He combines his rich marketing experiences with recent lessons learned as a world ranked Ironman triahtlete to deliver programs that are filled with content about marketing and business development while being both motivational and entertaining.

Mike started his career in marketing at Frito-Lay after earning a bachelors degree from Colorado State University and an MBA for the Kellogg School at Northwestern University. He was promoted to director of brand management for the Pepsi-Cola bottling group and left to become director of marketing and sales for Omni Hotels Worldwide. He moved to CitiBank as group director of marketing and product development before joining Deloitte as the managing director of Industry Marketing for the US firm.

In 2003, Mike started the Specific Edge Institute, LLC, dedicated to helping professional services firms grow. This consulting business has evolved from one-on-one consulting and workshops to key note speeches about business development and the importance of differentiation in the service business.

In addition to public speaking and leading workshops on business development, Mike is an adjunct professor of marketing in the Hospitality School at Georgia State University. In his free time, Mike is a regular competitor in the annual Ironman World Championship.

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